Hello, I'm Liam
A Full-stack Growth Marketer
A Digital Marketing Swiss Army Knife
6+
years of experience
28
Happy Clients
60+
Digital Projects
200+
Paid AD Campaigns
I’m Liam, a Melbourne-based digital marketer with 6+ years of experience driving scalable growth through data-led strategy and personalisation. Over the past years, I helped businesses turn data into growth, building and optimising full-funnel strategies across acquisition, conversion, and retention.
My core strength lies in signal-based targeting and personalisation. I analyse and connect customer behavioural data across every digital touchpoint to build a complete view of the customer journey—turning fragmented data into actionable insights.
This allows me to move beyond “spray and pray” marketing, delivering smarter, more targeted campaigns that engage users at the right time, right channel with right messages (3Rs) to maximise performance.
As a HubSpot certified solution provider, Adobe, Google & Linkedin certified professional, I specialise in CRM, marketing automation, multi-channel campaigns (email, paid media, SMS, and app push notifications), and inbound strategy.
I enjoy blending creativity with analytics to build campaigns that don’t just perform—but get better over time.
My Marketing Experience Across the Industries
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My Project Showcase
What I Do
Growth Strategy & Funnel Optimisation
Design and execute full-funnel growth strategies focused on acquisition, activation, and retention.
Customer Journey Mapping (Lifecycle Marketing)
Design end-to-end customer journeys and lifecycle campaigns (email, retargeting, automation) to increase engagement, retention, and lifetime value.
Organic Growth Strategy
(SEO & AEO)
Develop and execute data-driven SEO and AEO strategies to increase search visibility across traditional search engines and AI-powered platforms, drive high-intent organic traffic, and build sustainable, long-term growth channels.
Performance Marketing
Plan, launch, and optimise high-performing campaigns across Google, LinkedIn, Meta, and other key platforms.
Marketing Automation
Implement and optimise CRM systems, automation workflows, and lead nurturing strategies to improve conversion rates.
Conversion Rate Optimisation (CRO)
Leverage data insights, A/B testing, and user behaviour analysis to continuously improve marketing performance.
Certified by
Liam Successfully managed a Google Ads that attracted new businesses for us.
Tom. H.
Liam provides great value and insights into digital campaigns and offer solutions and alternative perspectives.
Rene. R.
Liam's strategic approach to campaign management delivered exceptional results, generating a 10x ROAS for our client
Jamie. S